This No and Low campaign promotes low and alcohol-free drinks as a positive, social choice rather than a limitation. The identity centres around a smiling disco ball logo, which aims to combine nightlife culture with a playful, inclusive tone to show that you can still have fun without drinking.

A simple colour palette and friendly iconography keeps the message approachable and non-judgemental. The branding extends across fridge stickers, posters, lanyards and beer mats, which aims to place the campaign directly within social spaces and reinforcing the idea that choosing no or low alcohol can still feel vibrant and celebratory.